Glamourous Hong Kong tutors...

It is very common for Hong Kong secondary school students to receive after-school tutoring, especially when preparing for their Certificate and A-level exams. A whole industry has been built around this and, amazingly, it is marketed with techniques that are very similar to those used in the entertainment industry. Let's look at an example advertisement (which I found on the back of a bus yesterday)...



This is an English tutor, but you'll find ads like this for tutors in every subject. Individuals are promoted like movie or recording stars and the actual company they work for is mentioned more like an afterthought. This can drive up the popularity of particular tutors - and the more popular a tutor is, the more expensive, and the more he or she is paid. The really popular ones, for example, make an excess of US$1 million per year. Want to come be a tutor? ;>